Dec 12, 2021 • 21M

Using Stories in Business and Life to Entertain, Make an Argument and Sell a Product - What Happens Next - 12.12.2021

Today’s topic is the importance of storytelling. Our guest is Frank Rose.

 
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Appears in this episode

Larry Bernstein
What Happens Next offers listeners an in-depth investigation of the most pressing issues of the day. Visit https://www.whathappensnextin6minutes.com/ for all the links and to subscribe
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Frank Rose

Topic: Using Stories in Business and Life to Entertain, Make an Argument and Sell a Product
Bio: Teaches Strategic Storytelling at Columbia
Reading: The Sea We Swim In: How Stories Work in a Data-Driven World is here

6 minutes:

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-4:08

Q&A:

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-15:24

Transcript:

20211212 Whn Transcript 2
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